May 2026 Understanding and Overcoming Imposter Syndrome as Your Business Grows
Imposter syndrome is the feeling that you’re not as capable, qualified, or deserving as others think you are even when there’s clear evidence that you are. It’s that internal voice that says: “I don’t really know what I’m doing… I’ve just been lucky.” And there is often an internal story that says - “I’m not good enough to be running this business”. Imposter syndrome doesn’t always look dramatic or obvious. For a landscaper or horticulturist who has built a small team and is starting to grow, it often