Now that you are back running your business, it is the perfect time to think about what you want to see happen throughout the year. Set One Major Goal for the Next 12 Months If you could achieve anything in your business this year, what major achievement would put a massive smile on your face and allow you to feel this year has been great? Often when we think about a major goal, we might talk ourselves out of going for it because we find many reasons why

The end of the year is fast approaching, and if you reflect briefly over the past 12 months, you will find that many people have helped you and your business achieve goals, complete projects, execute transactions, perform thousands of tasks, learn lessons and helped your business maintain its strong reputation. December is the month we send out good wishes to clients, associates, suppliers and employees to enjoy Christmas and the holiday period. So with that in mind, how could you express gratitude to all the people

The Richmond Football Club’s transformation is a great story, going from a struggling club (poor form and extreme debt) to winning 2 premierships in the last 3 years and becoming one of the strongest clubs in the AFL. Let’s look at some of the key cultural changes they made and what can be applied to a small business. 1. Crystal clear vision Back in 2010, the newly appointed President of the Richmond Football Club, Peggy O’Neal, submitted a vision to the board. It involved the appointment of

We all decide to run our own business for many reasons, but we also want to earn a worthwhile return on investment (wages and net profit), so to ensure that happens, we must understand our financials and regularly monitor and manage them. To understand the money side of your business, you don’t have to be a financial expert, you just need to work with a good bookkeeper to help you set up, analyse and monitor the necessary reports regularly. The pay-off will be more peace of

You may have noticed that enquiries and sales have slowed a little this year compared to last year. It’s not surprising considering we have experienced a Federal election, a State election in NSW, the banking royal commission and a downturn in the property market. However, enquiries and sales have definitely spiked a little since the election result was decided on May 18,  but what can you do to give your business the boost it may require? Get Proactive It all begins with your attitude and approach. Nothing will change

I am often asked, how do I do those important things, that will benefit my business, but I just keep putting them off? So what things am I talking about? Things like analysing your financials and seeing where you could be making more money, re-organising an area in your business or revamping your website. We all have some tasks or projects we keep putting off, so here are some ways you could make them happen. Step 1 - What is the task? Firstly, write don’t the task you are

We have seen over the last 15 years, how some companies use educational marketing to position themselves as an authority in their industry gaining the trust and respect of their database and audience.  But generally, these companies don’t state they are an authority, this loose label is bestowed on them over time if their information is sound. People will always listen or read marketing pieces by companies or contractors who know what they’re going through and have solved similar issues. So an obvious way to

The 80: 20 rule is a guiding principle in business that states that 80% of the results come from 20% of the causes. In other words 80%, of your sales comes from 20% of your clients or 80% of your complaints come from 20% of your customers and so on. 3 jobs produced nearly three quarters of his overall profit Years ago I was analysing a client’s business income over a year. They operated a landscape construction business and had completed many projects throughout the year. So

You have probably been back at work for several weeks and are fully entrenched in the daily activities of running a business. So with 10 months ahead, how can we set ourselves to have a great 2019? I think a good exercise is to look back over 2018 and ask yourself, what worked well and what needs improving? When I do this exercise, I create 2 columns on a piece of paper with the headings as you can see below: Worked well 8 jobs resulted in good profit In 10 jobs clients were happy

The most significant and powerful change in small business marketing in the last 12 years has been the introduction of Social Media. As the online world continues to grow and evolve, new social media sites tempt us to use them to market our services and products. With many social media sites to choose from, three sites continue to be the most effective for small business – Instagram, Facebook and LinkedIn. So how do you utilise these sites for your benefit? The Benefits of using Instagram Instagram was bought by

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