Sep 2023 What Is the Purpose That Drives Your Business?
Yvon Chouinard was the founder of Patagonia, and he loved rock climbing. Being environmentally conscious, Yvon noticed the damage his climbing equipment was having on the rock faces. To try and prevent further damage, he began making his own equipment. This effort to look after the environment would become a driving force behind the business ethos. But, Yvon wasn’t saying he really cared about the environment just because it would impress people… He really meant it. And it shines through everything they do at Patagonia