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May 2019

Posted at 07:35h in Blog, Marketing

We have seen over the last 15 years, how some companies use educational marketing to position themselves as an authority in their industry gaining the trust and respect of their database and audience.  But generally, these companies don’t state they are an authority, this loose label is bestowed on them over time if their information is sound. People will always listen or read marketing pieces by companies or contractors who know what they’re going through and have solved similar issues. So an obvious way to

Apr 2019

Posted at 07:35h in Blog, Entrepeneurship, Marketing, Sales

The 80: 20 rule is a guiding principle in business that states that 80% of the results come from 20% of the causes. In other words 80%, of your sales comes from 20% of your clients or 80% of your complaints come from 20% of your customers and so on. 3 jobs produced nearly three quarters of his overall profit Years ago I was analysing a client’s business income over a year. They operated a landscape construction business and had completed many projects throughout the year. So

Mar 2019

Posted at 07:25h in Blog, Entrepeneurship

You have probably been back at work for several weeks and are fully entrenched in the daily activities of running a business. So with 10 months ahead, how can we set ourselves to have a great 2019? I think a good exercise is to look back over 2018 and ask yourself, what worked well and what needs improving? When I do this exercise, I create 2 columns on a piece of paper with the headings as you can see below: Worked well 8 jobs resulted in good profit In 10 jobs clients were happy

Feb 2019

Posted at 07:17h in Blog, Marketing

The most significant and powerful change in small business marketing in the last 12 years has been the introduction of Social Media. As the online world continues to grow and evolve, new social media sites tempt us to use them to market our services and products. With many social media sites to choose from, three sites continue to be the most effective for small business – Instagram, Facebook and LinkedIn. So how do you utilise these sites for your benefit? The Benefits of using Instagram Instagram was bought by

Oct 2018

Posted at 08:39h in Blog, Leadership

In this article, I look at the key qualities and characteristics that successful business partnerships have. If you are considering taking on a partner or already have an established partnership, I hope this list can act as a checklist. 1. A successful history together Many successful business partners have often been working together for someone else. It's there, that they discover; if they have complementary working styles, how they both work under pressure and how they handle responsibility before they decide to start a business together. So

Aug 2018

Posted at 08:29h in Blog, Leadership

Being an effective business leader is a demanding role. It requires a business owner to direct, manage and balance every aspect of his growing business while earning the respect and loyalty of all people involved. In this article, I discuss the key qualities and values that make an effective leader. Lead with Passion Effective Leaders are passionate about what they do, and they're not afraid to show it. When they demonstrate to their team that they love and believe in what they're doing, their team will too. Humility  Jim Collins author

Jul 2018

Posted at 08:24h in Blog, Systems

What is a System and what is a Process? Every business has several systems they operate; such as a Recruitment System, Team Management System, Project Management, Marketing System and so on. Within each system is a process or several processes, which are steps that work together to make the system functional. Some Simple Changes make a big difference Recently, I have been working with a client, a Landscaper. He was winning many smaller projects, but wanted to win a larger number of medium to larger sized projects. So

Jun 2018

Posted at 08:13h in Blog, Entrepeneurship, Systems

A KPI is known as a Key Performance Indicator. It is a measurement of the way your business is performing. A good KPI tells you whether your business is heading along the right path or not, toward your vision and goals. In this article, I will explain and give examples of KPI’s you can use for some of the key areas of your business to ensure your business develops the way you intended. Boost staff morale and productivity It is important that our staff enjoy their work, the environment

Apr 2018

Posted at 05:21h in Blog, Entrepeneurship, Marketing, Sales

Often, when I ask a client that question, they say, ‘it’s the great service we offer or the quality of our work’. My response is, they are common answers and don’t differentiate your business. So how do we describe our point of difference so it becomes a powerful distinction and a unique selling point and sets us apart from our competition? Here are 7 tips to help you create your point or points of difference. 1. Define your target market and create an Avatar Define your best client and

Mar 2018

Posted at 07:10h in Workshop

Adelaide, Saturday April 14

Landscapers Coach Workshop Supported by LNA

This workshop is for any size landscaping business - construction, maintenance or design.

Monday

  • Learn how to Understand your P&L,
  • Understand the critical numbers to create greater profits

Call us on